Breaking Records for Promise or a rise in engagements for the wedding industry?

At our most recent wedding fayre at Swansea.com Stadium, we welcomed a record number of couples through the doors – the biggest turnout we’ve seen since starting the business in 2023. What’s even more exciting is that 71% of them are planning weddings for 2026, providing our exhibitors with opportunities to fill their 2026 diaries. Within 24 hours, many of our exhibitors had already confirmed numerous bookings, reinforcing the strength of our fayres as a platform for real results.

Anyone wedding supplier who has attended a Wedding Fayre with us will know that we love our stats and the numbers don’t lie. Over the past three years, our Swansea.com Stadium fayre has shown consistent year-on-year growth. Comparing September 2023 to September 2025, we’ve doubled our attendance figures. While we’re proud to attribute this to the growing reputation and success of our fayres, we can’t help but wonder: is there something bigger happening in the industry too?

Are we seeing a new wave of engagements?

Many suppliers often reminisce about the “pre-Covid days” when wedding fayres were bustling. The pandemic disrupted everything – from relationships breaking down, to cancelled engagements and postponed weddings. Life didn’t really being to return to 'normal' until mid-2021, when people could finally meet freely again. Naturally, it took time for relationships to form, proposals to happen, and wedding planning to begin.

Now, if you consider the average relationship length before engagement (around 2 years), followed by an average engagement of 26 months (Bridebook, 2025*), it would make sense that we’re now witnessing the ripple effect of those post-lockdown relationships moving into the wedding planning stage.

At the same time, the cost of living crisis has shaped how couples approach their weddings. For some, it delayed their decision to commit, while for others it shifted priorities – leading to a rise in intimate celebrations and a focus on what truly matters most to them. While budgets and styles may be evolving, the enthusiasm for planning a wedding in person at wedding fayres is clearly stronger than ever.

What does this mean for wedding suppliers?

For us, it signals opportunity. Bigger attendances mean more connections, more conversations, and ultimately, more bookings for exhibitors. We know from Sunday’s fayre that suppliers are already benefiting - but this could just be the beginning of a wider trend across the wedding industry?

So, we’d love to hear your views:

• Do you think we’re entering a “new engagement boom”?

• Are you seeing an uplift in enquiries and bookings too?

• How are you seeing couples adapt their weddings in response to changing priorities?

Join the discussion on our socials and let’s explore what this exciting growth means for the future of the wedding industry together.

*https://bridebook.com/uk/article/how-long-should-you-date-before-getting-engaged